![]() They provide you with a greater opportunity to become an authority in these topics. In fact, there’s only one advantage that matters: Now, let’s talk about the benefits of pursuing trending topics. It’s just a matter of gut feel or feeling out if the topic is something you can build upon over time, even if the luster wears off.įor example, here’s the trending graph for “gdpr:”Īfter its peak in May of 2018, the topic never reached its point of popularity again and remained out from everyone’s consciousness since then. To be honest, these are risks you’ll have to take with trending topics. ![]() It’s highly possible that the topic is trending now but will soon fade away with a whimper as if it never existed.Īlso, you don’t have historical data to support your decision on using a trending topic for your niche site or e-commerce business. Looking for emerging trends instead of proven niches may appear to be a gamble. Why Use Trending Topics Instead of Evergreen Ones? In this post, we’ll be looking at the advantages of targeting trending topics for your website and how to find them on Google Trends. I’m talking about using emerging trends as the topic of your niche site or online store with the help of Google Trends. So if you’re looking to be different, why not travel the road less traveled? However, almost everyone will be doing the same. When building e-commerce or niche sites, conventional wisdom dictates that you go with topics with lots of easy-to-rank-for keywords, cheap products that you can private-label, and others.
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